Vantage Point Services ("we", "us", or "our") is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our website at vantagepointservices.co.uk or engage with our services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Vantage Point Services is a digital agency based in West Yorkshire, UK. For the purposes of data protection law, we are the data controller of your personal information.
2. What Data We Collect
We may collect and process the following categories of personal data:
- Contact information — name, email address, phone number, and business name when you complete our booking form or contact us.
- Usage data — information about how you use our website, including pages visited and time spent, collected via analytics tools.
- Communication data — any messages, emails or information you send to us.
- Business information — details about your business that you share with us in the course of engaging our services.
3. How We Collect Your Data
We collect data through:
- Our booking and enquiry form (powered by Tally)
- Direct email and telephone communication
- Website analytics (where applicable)
- Our social media pages (Facebook, Instagram)
4. Why We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries — processing your booking requests and answering questions about our services.
- To provide our services — delivering the digital services you have engaged us to provide.
- To communicate with you — sending updates, proposals, and relevant information about your project.
- To improve our services — understanding how our website is used and how we can improve our offering.
- To comply with legal obligations — where required by law or regulation.
5. Legal Basis for Processing
We process your personal data on the following legal bases:
- Legitimate interests — to respond to enquiries and manage our business relationship with you.
- Contract performance — to deliver the services agreed between us.
- Legal obligation — where we are required to process data by applicable law.
- Consent — where you have provided explicit consent for a specific processing activity.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes for which it was collected. Typically:
- Enquiry data is retained for up to 12 months if no engagement follows.
- Client data is retained for 7 years following the end of our engagement, in line with standard business record-keeping requirements.
7. Sharing Your Data
We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in delivering our services, including:
- Tally (form processing) — tally.so/privacy
- Email and communication platforms used to manage client correspondence
- Analytics tools (where applicable)
All third-party providers are required to process your data in accordance with applicable data protection law.
8. Your Rights
Under UK GDPR, you have the following rights:
- Right to access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate or incomplete data.
- Right to erasure — you can request that we delete your personal data, subject to certain conditions.
- Right to restrict processing — you can ask us to limit how we use your data.
- Right to data portability — you can request a copy of your data in a machine-readable format.
- Right to object — you can object to our processing of your data where we rely on legitimate interests.
To exercise any of these rights, please contact us using the details below.
9. Cookies
Our website may use cookies to improve your browsing experience and to understand how visitors use our site. You can control cookie settings through your browser preferences. By continuing to use our website, you consent to our use of cookies in accordance with this policy.
10. Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure.
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this privacy policy, wish to exercise your data rights, or have a complaint, please contact us via our contact page.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.